Food has changed.
Ask a group of high school students, whose most convenient food options
come from vending machines and corner stores,
“What’s a Dorito?”
Nine out of ten times, they’ll answer, “It’s a chip!”
We’ll what’s a chip?
A chip. Is it made from a potato?
More blank stares. Might it be a corn chip? Yeah. Yeah that’s it.
So then what’s in a corn chip?
Corn! Salt! Oil!
OK So that’s 3 ingredients. Three.
So why are there over 15 ingredients listed on Doritos? Hm.
Because food has changed.
Many of the rich nutrients we used to get from whole foods straight from the farm, now get lost in processing, packaging, shipping and storing. They’ve been replaced with chemicals, additives, colors, flavors, and preservatives. Our bodies know what to do with whole foods. They don’t know what to do with these chemicals.
Over sixty percent of Americans are dying from diet related illnesses.* This means the foods we are eating (or AREN’T eating in many cases) is making us sick. We’re getting plenty of calories (or macronutrients) it seems – you’ve heard about OBESITY?
But we’re not getting all our little nutrients, (or mirconutrients) that you find in whole foods. These are the ones that build strong bodies and minds, and protect us from illnesses.
It’s not always easy to convince people that whole foods can be easily and affordably incorporated into our busy American lives. But, we aim to do just that. One piece of blanched broccoli, one purple (yes purple!) radish at a time, we’re teaching kids where food comes from, and we’re teaching them how to make it taste great.